Here's the question bank on all the marketing officer topics.
Arrange the following steps of market feasibility study in the sequential order:(A) Based on the cost and anticipated sales revenue, calculating the break-even price and the sales volume.(B) Forecasting sales, based on demand estimation and competitive analysis.(C) Estimation of demand in the target market, of different price levels.(D) Estimating the cost of serving the market segment.Choose the correct answer from the options given below:
The correct answer is (C), (B), (D), (A) Market Feasibility Study:Market Feasibility Study determines the depth and condition of a particular market and its ability to support a particular development.Understanding the market in order to ascertain whether there is sufficient demand to make the endeavour profitable is the fundamental goal of a market feasibility study.It offers a deeper, more comprehensive study than any other kind of market research.Important Points Steps of market feasibility study:1. Estimation of demand in the target market, of different price levels.2. Forecasting sales, based on demand estimation and competitive analysis3. Estimating the cost of serving the market segment4. Based on the cost and anticipated sales revenue, calculating the break-even price and the sales volume.
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