Question Bank - Marketing Officer

Here's the question bank on all the marketing officer topics.

Environmental characteristics/factors influencing distribution decisions are(A) Government policy(B) State of economy(C) Social activistism(D) Technological and infrastructure developments(E) Statutory provisionsChoose the most appropriate answer from the options given below:

A.
(A), (D) only
B.
(B), (C), (E) only
C.
(A), (C), (D) only
D.
(A), (B), (D), (E) only

Solution:

The correct answer is (A), (B), (D), (E) onlyDistribution Channel:Distribution channel is the path a good or service takes from the point of production or manufacture to the final consumer or buyer.A producer, a wholesaler, a retailer, and the final customer make up the majority of distribution routes.A distribution channel can also show how money moves back and forth from the producer or initial point of sale to the consumers.Important Points Environmental factors influencing distribution decisions are:Factors related to market such as customer, competitionProduct factor such as nature of the product, technical factorGovernment Policy State of the EconomyTechnological and Infrastructural Development

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