Question Bank - Marketing Officer

Here's the question bank on all the marketing officer topics.

Match List I with List ll List I List IlA.Value added by Channel Members?Low; Market Growth Rate?Lowl.Introductory stageB.Value added by Channel Members?High; Market Growth Rate?Lowll.Growth stageC.Value added by Channel Members?Low; Market Growth Rate?Highlll.Mature stageD.Value added by Channel Members?High; Market Growth Rate?HighlV.Decline stageChoose the correct answer from the options given below:

A.
A ? l, B ? lV, C ? lll, D ? ll
B.
A ? ll, B ? l, C ? lll, D ? lV
C.
A ? lV, B ? l, C ? lll, D ? ll
D.
A ? lll, B ? l, C ? lV, D ? ll

Solution:

The correct answer is A ? lV, B ? l, C ? lll, D ? ll. List I1List IlA.Value added by Channel Members?Low; Market Growth Rate?LowlV.Decline stageB.Value added by Channel Members?High; Market Growth Rate?Lowl.Introductory stageC.Value added by Channel Members?Low; Market Growth Rate?Highlll.Mature stageD.Value added by Channel Members?High; Market Growth Rate?Highll.Growth stageProduct's life cycle- A product's life cycle is the period of time from when it is first introduced to the market until it is discontinued.The life cycle of a product goes through four stages: introduction, growth, maturity, and decline.imp Important PointsIntroduction: To raise consumer awareness of the product and its advantages, this phase typically involves a sizable investment in advertising and promotion. Value added by Channel Members is High & Market Growth Rate is Low.Growth: The product enters the growth stage if it is a success. This is characterised by a rise in demand, an expansion in supply, and a rise in production. Value added by Channel Members is High & Market Growth Rate is high.Maturity: While production and marketing expenses are declining, this is the period that is most profitable. Value added by Channel Members is Low & Market Growth Rate is High.Decline: A product faces more competition as other businesses try to replicate its success, either by adding new features or lowering pricing. The item can lose market share and start to decline. Value added by Channel Members is Low & Market Growth Rate is Low.

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