In Umbrella Branding several related products with the same brand name are advertised using the same advertisement.Umbrella branding also called family branding, is a marketing strategy where a single brand name is used to increase the sale of two or more similar products. Umbrella branding is used in companies that have positive brand equity.Since all the products in umbrella branding are interrelated, the success of one product will increase the sale of other products as well.This branding technique allows the companies to concentrate on their energy and resources to promote a single brand instead of investing in various marketing campaigns for various products.For example, Apple Inc where a customer can find iPhones, iPads, and other related products.1. Ingredient BrandingIngredient branding is a marketing strategy where the constituent of business is branded as a separate entity.It helps in adding value to the parent company which makes their product rank higher than the products of its competitors.It is a particular type of brand collaboration that is different from co-branding.It highlights a particular feature or a brand attribute that enhances the product or service which can become a point-of-parity.For example, Intel's Intel Inside, Intel Inside is actually credited with the conception of ingredient branding back in the 90s, and was the first success story of having an ingredient helping to promote their business.2. Salience BrandingBrand Silence is the degree to which a customer thinks or notices your brand in a buying situation.Strong brands have a higher brand silence than those of weaker brands.Brand Silence means the memory of a particular brand and its linkage with the memory structure that helps in differentiating the brands.3. Co-brandingCo-branding is a strategy that uses several brand names on a service or good as a part of a strategic alliance. Co-branding is also known as brand partnership.It combines brand awareness, market strength, and positive association of two or more brands to force consumers to pay a higher premium price.For example, Citi AAdvantage cards give you American Airlines miles when a customer spends his money.Download Solution PDFShare on Whatsapp